We Believe Every Creator
Deserves a Platform
Attitude Holland was born from a simple idea: give passionate creators and small businesses the tools they need to succeed online — without the complexity, cost, or barriers.
From a Small Dutch Store to a National Platform
Attitude Holland started in 2020 as a small curated online store selling locally made products. As our community grew, we kept hearing the same thing from talented creators: "I wish I had a platform like yours."
So in 2022, we transformed Attitude Holland into a full multi-vendor marketplace — giving any creator, artisan, or small business in the Netherlands the ability to open their own store and reach our growing customer base.
Today, we're proud to be home to over 2,500 creators across the country, helping them earn real income doing what they love.
Made in the Netherlands
Proudly Dutch. Globally inspired. Locally rooted.
What We Stand For
Everything we build is guided by three core principles.
Creator First
Every feature we build, every policy we set, every decision we make starts with one question: "Does this help our creators succeed?" Their success is our success.
Community & Trust
We believe commerce works best when it's built on genuine relationships. We invest in building trust between creators, customers, and our platform.
Sustainable Growth
We champion sustainable products, ethical sourcing, and responsible business practices. We actively promote eco-friendly creators and products.
Key Milestones
Attitude Holland Launches
Started as a curated online store selling hand-picked Dutch products. First 100 customers within the first month.
Rapid Growth & Community
Reached 10,000 customers. Launched our first creator spotlight program and began working with local artisans to feature their work.
Multi-Vendor Platform Launches
Launched the Creator Marketplace — allowing any business or creator to open their own store. 250 creators joined within the first 60 days.
1,000 Creators Milestone
Celebrated 1,000 verified creators. Launched real-time analytics dashboard, advanced shipping integrations, and creator protection policies.
2,500+ Creators & Growing
Over 2,500 verified creators, €5M+ in creator earnings, and 120,000+ active customers. Expanding features and preparing for European growth.
Meet the People Behind the Platform
A small, passionate team dedicated to empowering Dutch creators.
Former e-commerce director with 12 years experience. Passionate about empowering Dutch entrepreneurs.
Product designer and creator advocate. Built the creator dashboard from the ground up with direct creator feedback.
Full-stack engineer with deep expertise in marketplace platforms. Leads our tech and security team.
Dedicated to helping creators thrive. Runs onboarding, education programs, and creator community events.
Growth marketer who built Attitude Holland's community from zero to 120,000 customers through organic channels.
Ensures smooth day-to-day operations, payments, compliance, and creator support excellence across all departments.
Be Part of Our Story
Join thousands of creators who are building their businesses on Attitude Holland. Your store, your products, your success.